LIEWOOD designs conceptually strong products - respecting the tenderness and innocence of childhood. Our textiles are capable of following contemporary families everywhere, every day, and for a long time to come. Pure shapes and delicate prints full of spirit make for visually compelling collections - making LIEWOOD the fun and fabulous alternative. Our printed cotton textiles represent a belief in anchoring an authentic heritage of material sourcing to a crisp design approach. To meet it’s impeccable standards for quality and customer satisfaction, LIEWOOD applies honest and unique savoir-faire.
LIEWOOD has an uncompromising and ethical approach to manufacturing. We are driven by strong values and we make decisions based on profound knowledge and experience. Our products are made in India at a GOTS (Global Organic Textile Standard) certified supplier, by skilled craftsmen working under controlled, safe, and fair conditions. We use the best possible materials, which must pass the strict demands for organic certification, and we personally follow each collection from drawing table to store shelf.
LIEWOOD was founded in the summer of 2015 by Anne Marie Lie Nielsen and Anja Skov. The name LIEWOOD is a merge of the founder’s two last names - Skov being the Danish word for Wood. Anne Marie has 12 years of experience in the fashion industry with design, sourcing and production for international retail brands - Anja has worked in the advertising industry as a graphic designer for 15 years. They have previously collaborated on both large scale projects and smaller assignments, and share a mutual passion for design, aesthetics and the belief that beauty lies in the detail. At the same time, they complement each other perfectly - bringing each their own professional background into play. Both being moms of small children, they are in sync with the demands of a modern family, an understanding which is the heart and soul of LIEWOOD.